Tax Changes
John Healey weighs £1bn marketplace VAT collection plan
Amazon, eBay and Temu could face wider VAT collection duties under proposals intended to help fund business rates cuts for high street retailers.
By Priya Nair, Finance & Tax Reporter ·

Chancellor John Healey is considering extending online marketplaces’ responsibility for collecting VAT on UK retail sales, potentially raising up to £1bn ahead of the Budget on 28 October.
Amazon, eBay and Temu are among the platforms that could be affected, Retail Gazette reports. Ministers have yet to confirm whether the proposal will proceed.
What happened
The proposed change would place responsibility for collecting VAT on marketplaces for more transactions made by retailers using their platforms. It would expand an existing system under which platforms already account for the tax on certain overseas sellers’ sales.
The additional revenue would help finance business rates reductions for high street retailers. That proposed link between online tax collection and physical-store relief comes as Marks & Spencer and John Lewis press for Budget tax relief.
HM Treasury and HM Revenue & Customs consulted in June on bringing sales by UK businesses within marketplace VAT liability. Their consultation also asked for evidence about the administrative work and operational changes that a wider requirement would involve.
The background
Existing guidance makes marketplaces responsible for VAT when overseas retailers sell goods that are already held in the UK. Platforms also have liability for imported consignments valued at £135 or less.
The June consultation identified non-compliance among both domestic and overseas businesses as a competitive problem. Its stated concern was that businesses failing to meet their VAT obligations put compliant operators at a disadvantage, whether they sell through websites or physical shops.
Businesses that do not have to register for VAT were a separate focus of the exercise. Officials sought views on limiting the impact on those firms, leaving their treatment as an important distinction within any broader collection regime.
What people are saying
British Retail Consortium chief executive Helen Dickinson told Healey that the sector’s taxes had increased by 20% over two years. She also highlighted £6.5bn of additional employment costs and urged the government to reduce cost pressures and improve tax fairness in the Budget.
Healey met retail and hospitality representatives at Downing Street on Tuesday. Tesco, Sainsbury’s, Marks & Spencer and the Co-op were represented, but he did not set out his Budget measures during the meeting.
The retail lobbying sits alongside objections to other potential tax changes, including Hargreaves Lansdown’s warning against a capital gains tax rise. That concerns a separate tax rather than the proposed marketplace collection requirement.
What happens next
The Budget is scheduled for 28 October, although no implementation date has been confirmed for a marketplace VAT change. The scope of any extension and its effect on smaller businesses also remain unsettled.
The proposal is one of several tax options receiving attention before the statement, alongside reports that the Treasury has dropped a £1.5m mansion tax threshold. For marketplace operators and their sellers, the outstanding issue is whether the government will turn the June consultation into a defined collection obligation.
Timeline
June 2026
HM Treasury and HM Revenue & Customs consulted on marketplace VAT liability for UK business sales.
14 October 2026
Reports outlined Healey’s consideration of a marketplace VAT extension potentially raising £1bn.
28 October 2026
The Budget is scheduled; the marketplace proposal remains unconfirmed.
Why this matters
For businesses selling through marketplaces, the proposal could change who accounts for VAT on their transactions, while platform operators could face additional administrative and operational demands. High street retailers have a separate interest because the receipts would help fund business rates cuts. Smaller firms still lack clarity: the consultation recognised businesses outside compulsory VAT registration, but their treatment has not been settled. Directors therefore have neither a confirmed start date nor a final scope on which to base operational changes.
Frequently asked questions
- What is John Healey’s online marketplace VAT proposal?
- Healey is considering making online marketplaces responsible for collecting VAT on more retailers’ sales, including those by UK businesses. The government has not confirmed the proposal.
- Which online marketplaces could face new VAT duties?
- Amazon, eBay and Temu are among the platforms that could be affected. The full coverage of any new collection requirement has not been confirmed.
- How much could the marketplace VAT crackdown raise?
- The proposed change could raise up to £1bn. The revenue would help fund business rates reductions for high street retailers.
- What VAT do online marketplaces already collect?
- Under existing guidance, marketplaces account for VAT on overseas retailers’ sales of goods already in the UK and on imported consignments worth £135 or less.
- Would the VAT proposal affect small businesses?
- The effect on smaller businesses remains unconfirmed. The June consultation sought views on minimising the impact on businesses that are not required to register for VAT.
- When would the new marketplace VAT rules start?
- No start date has been confirmed. The Budget is due on 28 October, but the government has not announced whether it will introduce the proposed collection requirement.
- Why are retailers asking for Budget tax relief?
- British Retail Consortium chief executive Helen Dickinson told Healey that retailers’ taxes had risen by 20% in two years and highlighted an additional £6.5bn in employment costs.
In this story
Topics: online marketplace VAT · John Healey VAT plan · Amazon eBay Temu VAT · UK marketplace VAT rules · business rates cuts · October 2026 Budget · VAT liability UK sellers · All Tax Changes news →
Original reporting: Retail Gazette. This article is an independent write-up by British Business Echo.
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